Francesco Pira, is professor in Sociology of Culture and Communication at the 'University of Messina. Since 2016 he is Coordinator of the Master: Manager of Public Communication. He is President of the Commission of pre-graduate test of the degree course in Communication Science, Public Communication and Journalistic Techniques. Member of the Commission AQ (quality of teaching) of the Department of Ancient and Modern Civilizations. Along the years in his researches he has explored different aspects of Sociology of Communication with special focus on Political and Public communication dynamics and technics, Social communication. In 1997 he began to study the interactions between childhood, teenagers and new technologies and the evolution of their communication dynamics connected with the development of new media and technological platforms. Now his main research area is focused on social media dynamics and the connected new social relationship models. He is author of more than 75 publications in the fields of Public, Political, Social communication, Digital and Social Media.

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